Streetwear for Millennial & Gen Zs Everywhere

Fashion nowadays keeps moving fast and it evolves from generation to generation. Each era represents itself with its own iconic fashion. In this era, millennials and Gen Zs are more focused on practicality all the way, even in fashion. Athleisure or Activewear is now the new trend.

1. Comfy & Relaxed

• It is not about how fabulous you look unless you are comfortable in it. That is what the generation of today keeps in mind with their everyday task. They optioned out high heels for sneakers and tight dresses for jogger pants, even tight jeans for comfy leggings. That is why athleisure seems to be a hit for millennials and Gen Zs today. They offer comfort as well as great aesthetics for those that need some fashion and comfort together.

2. Weird & Unique

• In this digital era, millennials and Gen Zs always find themselves sharing their lives via social media and with “viral” being a thing, they would die for anything unique and thrive for weird but suppose in a good way. Through athleisure wear, they can mix and match their pieces and make it both fashionable and comfortable. They love to separate themselves as an individual and clothing does that through impressions they give people either in the real world or on the internet.

3. Reality and Functionality

• Practicality & functionality in fashion is what makes the clothes you’re wearing the most realistically fashion there is. Millenials and Gen Zs look for those 2 important essence in fashion that could help them save up time for their day to night look. Our generation now are so busy with their daily lives and they love to travel. Travelling takes a lot of time and effort, they would want the clothes that they wear to have great functions, say a great sneakers for walking a very long time when they sightsee or a comfy sweat suit to sit in the plane for hours.

Based on the article retrieved from https://www.criteo.com/insights/millennial-vs-gen-z-fashion/